'Unspeakable' win at national Public Relations award night
Victoria Police was the worthy winner of the Public Relations Institute of Australia’s Golden Target ‘Thought Leadership Campaign’ award in Sydney last night.
The ground-breaking podcast series Unspeakable: Understanding Sexual Crime won the national award, which recognises outstanding best practice in public relations and communication.
The six episode series was produced by the Media and Corporate Communications Department’s Online Communications Unit in conjunction with Family Violence Command's Sexual Offences and Child Abuse Team (SOCAT).
Media and Corporate Communications Department’s Executive Director Merita Tabain said the award win was an excellent achievement for all employees involved in the project, as their hard work was formally recognised by national leaders and experts in the industry.
Unspeakable: Understanding Sexual Crime has paved the way for interstate and international police forces to create innovative tools to engage and educate the community about important issues.
“The series provided Victoria Police a medium to reach new audiences to improve the community’s understanding of sexual crime and encourage victims to report to police. The impact this has had, and will continue to have, cannot be underestimated,” Ms Tabain said.
“This award recognises the lifechanging effect this podcast has had on its audience, particularly those who have come forward to report a crime or sought help after listening to the series.”
Ms Tabain said the award win was also a significant opportunity to highlight the important and challenging every day work of Victoria Police’s SOCIT police officers and how they support victims of these crimes.
Download Unspeakable: Understanding Sexual Crime on the iTunes store.